sub:enema
Co-founder, visual direction, event curation,
and project management
Dubai, UAE
2022 - 2024
sub:enema was an alternative youth-led party in Dubai shaped by internet culture, niche electronic music, and Gen Z humor. The project began as a meme page, an extension of Assi’s humor and a space for circulating the memetics and collective brainrot of an increasingly hyper-online generation.

With Peaxh joining the project, sub:enema mutated from an internet joke into a deliberately unserious rave: essentially, a party made by internet kids for internet kids. The language of the page: sarcasm, shitposting, self-awareness, irony, and rapidly shifting online references, became part of the visual and social language of the nights themselves.

Musically, sub:enema mixed familiar sounds with niche subgenres and internet-born micro-scenes, creating a space where online culture could temporarily materialize on the dance floor and add a different energy to Dubai’s nightlife landscape.

Event scenography, installation, and video projection (September 22, 2023) Photographs by Hadi Afif

Event posters in collaboration with Peaxh Fantastic & Iman ‘Kitti’ Aman for Sub:enema

Event promotional videos for sub:enema

Announcement posters for sub:enema




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